Take a look at the below list of top 10 most powerful brands in the world 2017. It is the dream of every marketer to create a brand that will be recognized around the world and that will stand the test of time. Some brands have been so successful at this that they have become world icons that everyone will recognize. These brands have become ingrained in the fabric of society and help to define it. There are many other brands that could make this list, in terms of being recognizable to the public. This list used the dollar value generated by the brand as the criteria for inclusion on the list. The following top 10 list represents the most powerful brands in the world according to their value.
List Of Top 10 most Powerful Brands In The World 2017
One of the best-selling electronics brands, General Electric, GE, makes the list with a brand value of $36.7 billion. They are best known for their technology and consumer products that include large-scale commercial projects for the generation, transmission, and distribution of electricity. Their products also include aircraft engines, water processing technology, security technology, medical imaging technology, media content, and consumer products like air conditioner ,washing machine,refrigerators,microwaves. They also have products that specialize in business and consumer financing. GE is one of the oldest brands on this list and has been around since 1892.
With a brand value of $39.1 billion, McDonald’s reigns as one of the long-standing contenders on the top 10 list. McDonald is one of the best selling brands in the world. The golden arches began its rise to the top as a diner serving cheeseburgers, french fries, and other All-American specialties. From its humble beginnings this giant rose to become a world-class retail food service establishment that has holdings in the United States, Europe, Asian-Pacific countries, the Middle East, Africa, Canada, and Latin America. It is still headquartered in Oak Brook, Illinois, where Ray Kroc first began this adventure.
Disney is one brand name that can bring a smile to everyone’s face, whether you are old or young. With a brand value of $39.5 billion, the Disney company certainly has something to smile about itself. It began its entertainment adventure in 1923, as the dream child of Walter Elias Disney. The Disney brand now includes media networks, its famous theme parks, best Disney parks and resorts, consumer products, and interactive media. The list of brands that carry the Disney name has grown so long that they would be difficult to list in this short space. One thing is for certain, Disney is a brand that everyone recognizes around the world.
With a brand value of $41.4 billion, IBM is one of the most powerful technology brands and recognized leader in business process solutions. It operates in five different market sectors including technology services, business services, software, systems and technology, and global financing. It focuses on the global delivery model as the core of its business. Its story began in 1911, long before advances in technology would allow it to build one of the most complex integrated systems for business solution delivery in the world. IBM sets the standard in business process solutions.
Toyota makes the list at $421.1 billion in its brand that features sales and parts for passenger cars, minivans, trucks, and other related products. It also offers its own financing department and dealerships that specialize in its most recognized brand. The company began in August 1937 and was founded by Kiichiro Toyoda. It is currently headquartered in Toyota, Japan. Toyota’s reputation for producing vehicles that last a long time and are rugged is one of the main reasons why it has become, and remains one of the most trusted vehicle brands in the world. This is one of the Top 10 Most Powerful Brands In The World 2017.
Facebook is one of the newcomers on the top 10 brand list with a brand value of close to $52.6 billion. It began in 2004 as the dream child of Mark Zuckerberg who is now world’s richest young entrepreneur. Its branded products offer advertisers access to a large market and tested promotional strategies. Their products now include Facebook, Instagram, Messenger, Whatsapp, and Oculus. This brand not only gives advertisers reach, it keeps people connected in a way that was not possible before its invention. Social media is here to stay in is the way of the world that marks the future direction of communication. The Facebook brand keeps the world connected and offers solutions to gaining access to a larger market segment, which allows other brands to grow as well.
Everyone recognizes the iconic red and white cans of Coca-Cola products. Coca-Cola has enjoyed success as a world’s best-selling soft drinks brand since 1892. With a brand value of $58.5 billion, it is one of the most recognized brands in the beverages industry. It operates in many different regions of the world including Eurasia, Africa, Europe, Latin America, North America, and the Asian-Pacific. It is currently working to increase its brand recognition even further through expanding markets in the Middle East, northern, and Western Africa. It is currently focusing on new packaging strategies to help penetrate markets where affordability has been an issue.
Microsoft began at the beginning of the computer revolution and has enjoyed a steady rise to the top since 1975. Its brand value is currently $75.2 billion with gross sales of over $86.6 billion per year. Microsoft operates in the software and technology sector of the market. Microsoft is also one of the best software manufacturers in the world. Its products include solutions for productivity and business processes, cloud computing, and personal computing products. It’s personal computing segment includes Windows, gaming devices, and search advertising. It has been argued that its founder, William Henry Gates III is one of the most powerful men in the world.
Google is so much a household word that it is even used as a verb. If someone wants to know anything in the world, they can simply Google it and find the answers. Google ranks at the second most recognized brand in the world at $82.5 billion. Google has become a brand that the world cannot live without. It keeps people connected, provides all of the answers to life’s little problems, and can be accessed almost anywhere from a number of different devices. Even though it has only been around since 1998, Google is undoubtedly one of the most recognizable brands in the world.
If one were using criteria other than brand value, it would be difficult to determine which of the top three brands listed on this list is the number one spot. However, using brand value as the criterion, Apple comes out as the leader with a brand value far above the rest. Apple’s brand value is listed at $154.1 billion, which is almost double Google’s value in the number two position. Apple began his journey in 1976 and offers its own branded consumer products including iPhone, iPad, iPod, and its own software-based operating systems.
These are the Top 10 Most Powerful Brands In The World 2017. These brands have become a part of everyday life all around the world and their success indicates that they will continue to dominate global recognition for many years to come. They are part of our lives that have become almost necessary for the continuance of the world economy and the growth of global business. Some of them of been around for a long time, and others have only been around since the technology was developed that allowed them to come into existence. These companies have risen to the top by setting the standard in their particular sector. They help build their businesses on giving the customer what they want, providing a quality product, and meeting the needs of consumers consistently over a long period of time.