Take a look at the below list of Top 10 Most Valuable Brands in The World 2017. Branding presents products in a form that creates a powerful impression in the mind of customers. Companies and businesses that have a strong brand image will be effective in producing products that satisfies the consumer.
Proper branding results to higher sales in anything related to the brand name, and a long-term assurance of consistent delivery of products or services. A brand should be beneficial, valuable, have a good personality and attributes; for high customer loyalty and satisfaction.
Based on these qualities, here is the annual top 10 ranking of the most valuable brands in the world in 2017.
List of Top 10 Most Valuable Brands in The World 2017.
Under the parent company Alphabet Inc. Google Chief Executive Officer is Sundar Pichai. There have been tremendous shifts in technology that Google strategically invests in, thereby promoting the brand and raising its revenue. Most of Google’s undertakings are left for the public to see, and the brand has greatly improved this year by 31%. The firm is now valued at around $ 229 billion.
Google provides internet services that helps users to advertise online, search and cloud compute. Google aims at organizing information and at the same time making it reachable and useful to everyone who needs it. Its commitment to the creation of awareness on climate change, poverty and health has also contributed to the growth of the brand.
Currently, Arthur D. Levinson is the chairman and Tim Cook the Chief Executive Officer of Apple. The company was founded around 40 years ago with Apple Campus, Cupertino as its Headquarter. The brand is valued at $228 billion, which is a drop in brand value with a percentage change of -8%.
Apple plans, creates and sells electronics, online services and software. The iPhone Smartphone, Mac computer, iPad tablet and portable iPod media player are some of the Apple products.
The largest share of revenue come from information technology although it is number 2 in mobile manufacturing. The company has taken part in funding the prevention of HIV, American Red cross and also planet protection, which have all enhanced the reputation of the brand.
Microsoft founders were Bill Gates and Paul Allen, which happened nearly 41years ago. One Microsoft way in Redmond is Microsoft’s headquarter, and is the most valuable B2B brand. They have really experienced tremendous growth in the cloud business over the last few years. Microsoft is valued at $ 122 billion, an increase of 5% this year.
This company develops licenses, sells computer software and user electronics. It collects its largest revenue through making and selling of software. Microsoft releases information on reported wiretap in their software to intelligence management. It has previously sponsored Finland’s National Basketball team with jersey and the Lotus F1 Team.
4. AT & T
Randall Stephenson is the CEO of AT & T that was founded 33 years ago. AT&T headquarters is Dallas, Texas. With a 20% percentage increase, the brand is now valued at $111 billion. It ranks second in the telecoms company, second in mobile telephone service provider and number one in fixed telephone services as well as broadband subscription. AT&T is the third-largest non-oil company after ConocoPhillips and ExxonMobil. They have made shifts in their existing U-verse home internet and IPTV brands to a fused dais with DirecTV. It has also funded United States campaigns and American Corporates.
Mark Zuckerberg is Facebook Chief Executive Officer, who founded the company 12 years ago. The brand has invested in social networking and social media services. The company has seen a big improvement with a 44% rise this year. It is now valued at $ 103 billion. Facebook has continued with its great performance and they have been working on the strategies to become a media platform. This will present a good platform for publishers to post their contents online.
The brand has become synonymous with social media, and can be accessed through the different electronic devices ranging from desktop computers to smartphones. Facebook has sponsored open-source projects, Apache Cassandra, Apache Hadoop and many others. It uses the Momentum platform with message systems to out-bring the massive volumes of emails it sends to customers. This is one of the Top 10 Most Valuable Brands in The World 2017.
Joseph Saunders is the Executive Chairman and Charles Scharf the CEO of Visa. It is headquartered in Foster City, California. Valued at $ 101 billion this brand comes in at number 6 having improved with 10% this year. Visa has funded sporting events, and strongly fights against corruption in the FIFA body. Not only has it partnered with Sporting events but also the NFL and Olympics.
Visa is centered in electronic financial transfers through Visa-branded debit and credit cards. This company does not offer cards to customers rather provides financial institution with credits, prepaid and cash-access programs to customers. They have extended their operations in different countries of the world except Antarctica. Nearly two years ago, they partnered with Apple to generate a new mobile wallet into the iPhone models.
Amazon’s founder and current Chief Executive Officer is Jeff Bezos. It is an internet and cloud computing industry based in Seattle, Washington. The brand’s net worth is $ 99 billion, having done better this year with a 59 % increase. Amazon has consistently invented new industries measures.
In the recent past, this company has ventured in online bookstore and selling of Blu-rays, DVDs, video streaming/downloading. Amazon offers different platforms for users such that; they can submit reviews to the website of each product and a badging option indicating top reviewers by popularity. Amazon charges advertisement fee to company’s products so as to be listed as featured products that generates income.
Lowell McAdam is the president and Chief Executive Officer of Verizon. Having done better this year with an 8% positive change, Verizon comes in at number 8. The valuation of this brand currently stands at $ 93 billion and are now venturing not only in digital and video services, but also in the advertising industry.
Verizon mainly deals with mobile telephony and Fixed-line, fixed-line internet services, global internet protocol and digital television, just to mention a few. Verizon is U.S most influential and largest wireless communication provider. The company not only provides text messages and data services to mobile phones subscribers, but also computers and tablets users.
McDonald’s was founded 76 years ago by Richard and Maurice McDonald. This is a hub for fast food and has undergone positive alterations in the business this year. You can get yourself cheeseburgers, French fries, desserts and soft drinks. They have gone a mile further to ensure that they disunite its operations by doing it with speed and convenience.
They collect their revenues from royalties, rent and franchisees. Also, a yearly event is held of which a certain percentage of the total funds raised goes to charity. McDonald’s has also provided a place to stay for the under-privileged people of China, Hong Kong and Japan.
10. IBM (International Business Machines)
The Chief Executive Officer and president of IBM is Ginni Rometty. Headquartered in Armonk, United States, the company’s main agenda is to produce and sell hardware, software and Middleware. This year they saw a drop in their revenue by 8%.
They also offer consulting and hosting services, and IBM has also invested in research and development. The corporation also prides itself in generating the most patents this year. The team at IBM are always looking out for most profitable markets, and therefore change its business continually to blend with the existing commoditizing markets. IBM inventions include: Use of Automated Teller Machine, the magnetic stripe, relational database, the floppy disk, and many more others.
These are the Top 10 Most Valuable Brands in The World 2017. Since branding is a tool of advertisement, corporations should invest in creating a strong logo that customers are more likely to recall. This gives the company a positive reputation and helps to maintain a good customer relationship. Make a debut in the corporate world.