Take a look at the below list of Top 10 Best Selling Soft Drink Brands in The World 2016-2017. The world of soft drinks is big business and the brands that control the trade make big money and have a lot of influence. You have probably all heard of the big soft drinks in the world – pepsi, coca cola, diet coke, fanta, Red Bull – but who owns these labels? Sometimes it is obvious, but sometimes you might be surprised. This list looks at the top ten best selling soft drink brands in the world 2016-2017, in other words, the companies that take your money. In general it has been a battle between Pepsi and Coca Cola for the top spot but there are some other major players out there that might surprise you.
List of Top 10 Best Selling Soft Drink Brands in The World 2016-2017
10. Asahi Group
Asahi is perhaps best known as a brewing company but it is also the second biggest soft drinks producer in Japan, giving it a hige global position in terms of scale. Its products include Wonda Coffee, Mitsuya Cider and Calpis. It has a strong local presence in Australia as it holds the license for Pepsi sales and also owns Cottee’s, Schweppes (popular brand for lemonade in Europe) and Solo.
9. Master Kong
Master Kong is one of China’s biggest food and drink brands and is owned by Tingyi Holdings. It holds the pepsi license for China and has more than 50% market share for RTD teas. It is the number one bottled water brand in the country and number two for fruit juice.
8. Red Bull
Red Bull was famously introduced in the west in 1987 with a marketing campaign of leaving free drinks on tables for people to take. It’s history however stretches much further back and it appeared in Asia in the 1960s. Its main product is the sickly sweet stimulant drink of the same name as the brand and it is often seen as the leader and father of energy drinks. The brand still leads this particular sector ahead of the much bigger Pepsi-co and Coca-Cola. It came to dominate the European and American markets in the 1990s, experiencing very rapid growth, given its relatively slow growth in the couple of decades before. The barnd managed to ride a wave of interest in need for energy though, as people worked longer hours and it became ‘cool’ to rely on drinks to boost your energy.
Kirin, like Asahi, is perhaps best known for its beer but it also controls a wide portfolio of soft drinks, especially in the Japanese market. Its drinks include Fire Coffee and it holds the local license for Tropicana. It owns Pura milk, having a significant stake in the Asian dairy industry and also Berri juice. It is one of the biggest drinks companies in Australia. The Asian and Australian markets have been closely linked for many years and despite the ‘western’ culture of Australia, they are perhaps closer to Asia than Europe and America in terms of brand control.
A strong European health company, Danone has carbed out a significant market for bottled water and is the second largest bottled water brand in the world. It has carved out niches with Evian, Volvic and Badoit. It also sells Aqua and Dannon in the United States.
5. Dr Pepper Snapple
Dr Pepper is very well known across the world and is the third biggest marketer of carbonated soft drinks after Coke and Pepsi. It used to be known as Cadbury Schweppes until 2008 but entered a new lease of life after the change in branding. It operate solely in the Caribbean and North America as Dr Pepper Snapple but has a title portfolio of other drinks brands across the world.
4. Suntory Beverage and Food
Suntory is Japan’s largest home grown brand and company contorlling soft drinks. It also has several beer and whisky businesses. It holds the local Pepsi license but also the Boss RTD coffee brand. In Europe it bought Orangina Schweppes, as well as Lucozade and Ribena in 2013. This is one of the Top 10 Best Selling Soft Drink Brands in The World 2016-2017.
Nestle of course has a massive food portfolio of products but its drinks collection is also substantial, earning it the third spot on this list. It is the world leader in bottled water and also owns Nescafe coffee. Its water brands include Nestle Pure Life, Perrier, Vittel, Poland Spring and Buxton. It is particularly prominent in the UK marketplace.
It was always going to be between two companies, and Pepsico sits at number two position. It is the biggest business in terms of snacks but it sits at number tow in terms of its global soft drinks empire. Of course it has its Pepsi brand but it also sells Tropicana, Gatorade and Aquafina, amongst many other smaller drinks brands.
Coca-Cola is the world’s biggest drinks company and controls more than half of the global market in carbonated soft drinks. Secondary brands include Dasani, Minute Maid and Innocent. Coca-Cola is perhaps the world’s best known non-technology brand. It sells more than 500 bevearges including Diet Coke, Fanta and Sprite. Often, when you go to see a movie at the cinema, you will only be able to choose from Coca-Cola brands. They are that powerful. Of course, PepsiCo are a massive rival and are slowly working to increase their percentage of market share. However, Coca-Cola is so strong that it is likely that this will take a very long time to achieve, if indeed it is even possible. Coca-Cola experienced a slow fall in the early 21st century with concerns relating to health and issues with market saturation but since 2006, with a stronger presence of ‘healthier’ drinks such as bottled water, Coke seems to have improved its performance and continues to grow.
These are Top 10 Best Selling Soft Drink Brands in The World 2016-2017. The soft drinks market is one that is truly globalised and only a few companies control most of what we drink, as can be seen by the list above. It seems that there is still quite a big gap in control between east and west, with the Japanese and Chinese markets controlled separately, by Asian based companies, whereas the rest of the world is dominated by PepsiCo and CocaCola. Bottled water also seems to be a rather separate business, with Danone and Nestle pushing their way in. As global population grows and developing nations become wealthier the future seems to be bright for the soft drinks companies. They are often a luxury but they are also affordable and are often a cultural positive for many countries as they develop.